WhatsApp Live Translation

One Show Competition

The challenge is to make Whatsapp a safe place to talk about mental health. There are over 340 million Whatsapp users across the globe. For this campaign, my team and I want to focus mainly on India and transform the idea globally. With India having over 150 different languages, we want to start the conversation by translating emotions.

This led us to the question- "How can you find help if you don't understand the language?"

Art Direction, Copywriting, Ideation: Dominique Angelo, Shreya Rege, Emma Moorer, and Jacob Hirsch

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