Robitussin 12 Hour Cough Relief
Your cough is a TERRIBLE friend that you can't get rid of. It constantly interrupts you, begging you to pay attention. Robitussin is how you switch your cough to "do not disturb" mode so that it'll shut up for a while.
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Half-pages with $3-off coupons are already a part of Robitussin media spend, encouraging customers to give Robitussin a try.
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Placed in grocery and drug stores during flu season, these would feature Robitussin + eye catching “leave me alone so I can get better” merchandise.
To make Robitussin stand out among cough syrups, a packaging redesign was essential.
In each box: Robitussin boxes will contain a vinyl sticker with a code on the back paper that can be redeemed for a free piece of merch from fucough.com.
Customers can redeem their code for free merchandise, check out the whole collection, and get 12-hour cough relief all in one spot.