Pottery Barn Kids
We want to interrupt the monthly Pottery Barn Kids magazine by sending out a special edition magazine that showcases messy rooms instead of clean ones. Each page can be scanned using a QR code, revealing a clean room underneath. Members can also download an expansion app where users can find coupons and an interactive game to encourage your kids to clean.
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When the user scans over the catalog with their phone, the images of messy rooms shown clean themselves.



