Pottery Barn Kids
We want to interrupt the monthly Pottery Barn Kids magazine by sending out a special edition magazine that showcases messy rooms instead of clean ones. Each page can be scanned using a QR code, revealing a clean room underneath. Members can also download an expansion app where users can find coupons and an interactive game to encourage your kids to clean.
When the user scans over the catalog with their phone, the images of messy rooms shown clean themselves.
Able to download via the catalog, the Pottery Barn Kids app will give parents digital coupons every time their child cleans their bedroom.
Art Direction: Dominique Angelo and Jacob Hirsch
Copywriting: Jacob Hirsch
Ideation: Dominique Angelo, Jacob Hirsch, Riana Greene