Gucci

Gucci is an Italian luxury brand of fashion and leather goods. What many people do not know is that Gucci pairs with artists and showcases their work on their Gucci Stories page. For this campaign, we wanted to bring recognition to Gucci Stories by showing a performance piece by an artist who was struck by lightning (literally).

Gucci Stories site

Catalog spreads

Gifs

Art Direction + Ideation: Dominique Angelo and Dena Hobbs

Photography: Erin Smith

Model + Artist: Bethany Collins

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