Vertical Runway by Northface

A Vertical Runway Fashion Show by Northface for OneShow Competition. North Face will host a fashion with a runway that scales the North-West face of Half Dome in Yosemite Park, to show the innovative designs for women’s apparel. Professional climbers will “model” North Face gear to demonstrate what these clothes are designed to do. An event will be hosted as well as a live feed for at home viewers.

Logo Design

Out of Home

Out of Home

Out of Home

Print ad

Print ad

Print ad

Event Poster

Water bottle

T Shirts

Video

Art Direction and Ideation: Dominique Angelo, Ackshita Senthilnathan, Jacob Hirsch, and Danny Lotito

Copywriters: Cheridan Arthur, Marley Davis, and Danny Lotito

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