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Vertical Runway by Northface
A Vertical Runway Fashion Show by Northface for OneShow Competition. North Face will host a fashion with a runway that scales the North-West face of Half Dome in Yosemite Park, to show the innovative designs for women’s apparel. Professional climbers will “model” North Face gear to demonstrate what these clothes are designed to do. An event will be hosted as well as a live feed for at home viewers.
Logo Design
Out of Home
Out of Home
Out of Home
Print ad
Print ad
Print ad
Event Poster
Water bottle
T Shirts
Video
Art Direction and Ideation: Dominique Angelo, Ackshita Senthilnathan, Jacob Hirsch, and Danny Lotito
Copywriters: Cheridan Arthur, Marley Davis, and Danny Lotito
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