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Halo Top Ice Cream

In order for Halo Top to soften properly, it is best to wait 15 minutes before eating it. Halo Top is marketed as a lower-calorie ice cream alternative for health conscious people. For this campaign, we want to showcase how short attention spans and their busy lifestyles give people the opportunity to get stuff done, while having to wait for Halo Top to properly soften.

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Out of Home

Social Direction

Tik Tok

Art Direction + Ideation: Dominique Angelo, Madison Papalini, Sydney Knego, and Elana Thimm

Copywriting: Evan Groover

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